Case Study
Unified a board of directors around a company name change

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Quantified brand equity for multiple brands in one geographic area

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Work
For Brand Managers

Keeping your brand strong and understanding how it must evolve

Your brand is a living equity whose value evolves as the marketplace changes. If you have an existing brand, we can help you measure its strength and the perceptions around it. If you have a new brand, we can validate its most important attributes; test positioning statements; and identify your strongest competitors.

Your brand needs care and feeding to remain vital, strong and relevant. Our brand research helps measure its strength, threats and relevance, both with targeted customers and potential new markets.

Here’s a partial listing of the customized solutions we provide:

  • Naming preference research
  • Brand strength by customer segment
  • Quantifying brand equity
  • Ranking brand strength vs. competition

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Q Market Research
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