Q Market Research

Completed employee satisfaction surveys that uncover more candid responses

Many companies conduct employee satisfaction surveys out of their human resources area. Often the result is that employees are hesitant to give candid responses for fear of retribution either by their supervisor or the company (regardless of promises).

Q Market Research was engaged by a company to conduct an independent employee satisfaction survey, clustering comments by departments. The findings identified targeted supervisory weaknesses as well as a company-wide lack of communication around business direction and status of achievement metrics. (Surveys for other companies identified needs for such actions as more social or “fun” interactions, more community giving time off work, particular benefit rankings by importance to employees and perceptions of what it is like to work for competitors.)

Findings were used to adjust the profit sharing payouts, moving from annual to monthly, so that rewards connected more frequently to employee performance.