Q Market Research

Helped a solar energy manufacturer increase product "speed to market"

A manufacturer of solar products engaged Q Market Research to help develop a method to rank product development options. To help focus priorities and identify new product ideas, we surveyed opinions of both consumers and distributors.

Q Market Research introduced two algorithms to weight the findings. One measured ideas against a “willingness to buy” formula. The other weighted distributor responses by their sales production. As a result of this market research, the solar energy manufacturer moved from a slow, unfocused product development process to a process that was more market centric and engaging of the sales channel. The result: streamlined internal decision making, faster “to-market” product introductions and higher sales volumes.