Q Market Research

Quantified brand equity for multiple brands in one geographic area

For a large business publication, Q Market Research surveyed brand awareness, brand attributes and brand equity for all major corporations in the publication’s readership area.  This led to a ranking and cover story for the publication, a speech by their publisher at the local business school and further brand research for some of the companies in the rankings, wanting to know their brand equity in extended market areas.

Q Market Research’s proprietary brand equity formula gave company brand managers a clear understanding of their brand attributes, who their competitors were and their standing in the community in terms of brand awareness.